I’m a creative strategist, writer & designer based in London. I tell stories that guide brands, visually and verbally.
With a background in art history & design, I’m curious about crafting narratives and identities that help people find their focus and feeling. Currently I’m working on:
Writing about art accessible to all in London
Developing the brand strategy, visual & verbal identity for a digital platform for booklovers
Repositioning & rebranding a sustainable tech start-up
Illustrating for a charity against verbal abuse in childhood
Writing insights & creating content for 3Stories
focus &
feeling
My Process
Research & Analysis
Questioning and understanding our starting point & end goals.
Deep dive research, analysis, workshops, interviews to discover the category, audience, cultural trends + insights.
Concept Creation
Connecting the dots to make sense of your idea in today’s world.
Visual moodboards & a verbal story
to guide the way.
Strategic Storytelling
A focused way to tell your story.
Defining a purpose, mission, vision, values, personality, naming.
Creative Communications
Tell your story and follow your strategy
Visual Identity (logo, colour palette,
imagery, illustration, art direction, in application, brand books)
Verbal Identity (tone of voice,
copy writing, content direction)
Let’s work together
Whether you need clearer direction or have a fresh idea to express, or would like to request my portfolio - I’d love to hear from you.