Recent Work
RESEARCH AND ANALYSIS | TRENDS AND INSIGHTS | BRAND STRATEGY | BRAND STORYTELLING
| VISUAL IDENTITY | VERBAL IDENTITY |
TONE OF VOICE | COPY WRITING | IMAGE STYLING | SOCIAL MEDIA STORYTELLING | DIGITAL CONTENT DESIGN | ILLUSTRATION | PRESENTATION DESIGN
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Under the Cover | Brand Strategy & Visual Identity Design
Celebrating the faces behind favourite books. Under the Cover is a channel for readers who want to hear directly from inspiring authors, connect with writers they love and discover new voices and recommendations. Follow them here! Scope included: Brand Strategy, Tone of Voice, Visual Identity Design, Print & Digital Communications.
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Domaine of the Rose & Bear | Brand Strategy & Visual Identity
Intentional English wines, shaped by our hands and our land. The brand strategy is rooted in strong values including craft & connection which led the concept for the identity: sharing skills crafted on English soil. Type, colour and collaborative images & illustrations combine to bring this personal yet inclusive brand to life. Scope included: Brand Strategy, Visual Identity Design, Tone of Voice, Print & Digital Design, Social Media Strategy & Content.
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Regent Hotels | Brand Strategy
Opposites attract. The project built on guest insights and an in-depth understanding of the Regent brand experience, to evolve the hotel’s food & beverage philosophy. In overall balance with the guest experience, the philosophy contrasts depths of purpose with elevated creative heights. Brand Strategy in collaboration with 3Stories.
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BoomerangTag | Brand Strategy & Visual Identity
BoomerangTag is the smart nametag that helps lost belongings find their way back. The strategy centres the brand story in the emotion the product elicits - the “found it” feeling. This approach expanded the products appeal to a broader target market and in turn, guided the redesign of the product, packaging & digital presence. Scope included: Brand Strategy, Storytelling & Visual identity redesign. Product and Packaging design. Print & Digital Communications.
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Pullman Hotels | Brand Strategy
Where change stays. An evolution of Pullman’s heritage of innovation and progress towards a strategy that redefines productivity for today’s global progressives as softer and slower. Brand Strategy & Visual Identity design in collaboration with 3Stories.
Kind words from clients:
“Margaux is a fantastic individual to work with, and produces really high quality work. I find her ability to take an idea, and turn it into something better than I was describing super impressive. Would strongly recommend her for your own brand or project.”
— Charlie Braham, Founder of Boomerang