Opposites attract. The project built on guest insights and an in-depth understanding of the Regent brand experience, to evolve the hotel’s food & beverage philosophy. In overall balance with the guest experience, the philosophy contrasts depths of purpose with elevated creative heights. Strategy storytelling in collaboration with 3Stories.

Where change stays. An evolution of Pullman’s heritage of innovation and progress towards a strategy that redefines productivity for today’s global progressives as softer and slower. Strategy & Identity design in collaboration with 3Stories.

Celebrating the faces behind favourite books. Under the Cover is a channel for readers who want to hear directly from inspiring authors, connect with writers they love and discover new voices and recommendations. Follow them here! Scope included: strategy, storytelling and visual identity design. Print & Digital Communications.

BoomerangTag is the smart nametag that helps your belongings find their way back. The strategy to centre the brand story in the emotion the product elicits - the “found it” feeling - expanded the products appeal to a broader target market and in turn, guided the redesign of the product, packaging & digital presence. Scope included: strategy, storytelling & visual identity redesign. Product and Packaging design. Print & Digital Communications.